In preparation of the approaching Google TV launch, Google has launched its Google TV web site and official blog sharing additional details on the content and application offerings we can expect. Google TV’s content offerings are comparable to what you expect from a mainstream HD media player like Roku (minus Hulu).

Several web sites including Blip.tv, TBS, TNT, CNN, Cartoon Network, Adult Swim and HBO are being optimized for viewing on Google TV’s WebKit-based Chrome browser. Much like Clicker.tv‘s couch-friendly interface, these sites will probably be HTML5. While the applications are obviously proprietary to the Android platform, the TV-friendly web sites are good news for HTPCs and media centers. For example, this opens up additional content to the Boxee Box whose (also WebKit-based) browser will make great use of these sites without the need for third-party apps.

A common and unfortunate misconception is that Google TV is all about accessing the Web using a web browser when in actuality it is about the Internet. Just like Android smartphones, over time we can expect lots of big screen apps and web sites designed with Google TV in mind. Among applications such as Pandora, CNBC Real-Time and NBA Game Time will be the usual video rental suspects: Netflix and Amazon VOD. Take a peak at some of the apps in the video below:

Great news indeed. Now if we can only get an official launch date for the Logitech Revue.

Read more at the Google TV Blog and check out the official Google TV web site.